Privacy Policy      

Your privacy is very important to us and we are committed to protecting it. The Privacy Policy (the "Policy") explains what personal data we collect and how we use and disclose personal data collected from you. This Policy applies to the website, applications and software for PICARO™, a division of Aspect Education Limited (“Aspect”) and ultimately held by Kaplan, Inc., through (the “Site”), the application and software (together the " PICARO™ Platform") and any other information collected from you by Aspect. The Policy does not govern the collection of information through any website other than through the Site; nor does this Policy govern the collection of information by any of our affiliated businesses or by third parties. By visiting or using the Site and/or the PICARO™ Platform, you agree to follow its rules. By visiting the Site or submitting personal data to us through the PICARO™ Platform, you accept the terms described in this Policy. If you do not agree to this Policy, please do not use the PICARO™ Platform and do not submit personal data to us.

Personal Data We Collect 

When you request information, subscribe, purchase or download our programs or contact us to become a reseller, we collect personally identifying information such as your name, age, gender, postal address, telephone number, e-mail address, educational and employment background and interests, and credit card information ("personal data"). In addition, if you send us an e-mail or communicate with us offline, we may collect the personal data that you voluntarily provide us at that time.


We collect personal data in the manner described in this privacy policy. However, if you are a minor (under 18 years of age) and want to submit an application or subscribe to any component of the PICARO™ Platform, register to play any games, sign up for latest offers or newsletters, you must ask your parent or guardian for permission to apply and permission to provide personal information to us necessary to process your application. We will ask your parent or guardian to confirm you have permission to apply and we may ask you to provide an email address, residential address and telephone number for your parent or guardian. We may also carry out checks to verify that the contact details you have provided are for your parent or guardian.

Use of Personal Data
We may use the personal data we collect from you in the following ways:

Disclosure of Personal Data
We may disclose personal and other data we collect from you in the following ways:

Collection and Use of Non-Personal Data
Your visit to our Site may automatically provide us with non-personal data that is not linked to personal data about you, such as your browser type, operating system, domain name, access times, and referring website addresses. We collect non-personal data for statistical analysis regarding the use of the Site and its specific Web pages and how our visitors use and navigate our website on an aggregate basis. Because non-personal data does not personally identify you, we may use or disclose such information for any purpose. If we do combine any non-personal data with personal data, we will treat the combined data as personal data in accordance with this Policy.

Some parts of the Site use cookies and other technologies to collect this non-personal data, and for other purposes. You can learn more about these technologies in the section entitled Cookies and Other Technologies below.

Transfer of Data Outside Your Country
As we are an international business with employees, affiliates and service providers all over the world, please note that the personal data you provide to us may be transferred to and processed and stored in the United States or other countries, including without limitation your home country, the country in which you plan to matriculate or other countries where Kaplan, Inc. has offices. Although the data protection laws of these various countries may not be as comprehensive as those in your own country, Aspect will take appropriate steps to ensure that personal data is handled as described in this Policy. By providing personal data and other information to us, you understand and consent to the collection, use, processing, disclosure and transfer of such personal data to the United States and other countries where Kaplan, Inc. has offices and service providers.

Your Ability to Choose
If you have given us your contact data, we may want to inform you about our services or invite you to events by email, telephone or postal mail.

You can let us know if you do not want us to send you information about our products and services by telling us at the time you subscribe, set up an account with us or download the PICARO™ Platform or by contacting us at [insert contact details].

You can let us know if you do not want us to share your data with our Affiliated Businesses for their marketing purposes by telling us at the time you subscribe, set up an account with us or download the PICARO™ Platform or by contacting us at

Please note, however, that if you "opt out" as described above, we will not be able to remove personal data from the databases of Affiliated Businesses with which we have already shared personal data about you (e.g., prior to your opt-out request).

We are concerned with the security of the personal data we collect from you. Aspect will take appropriate measures to: (1) protect personal data collected against unauthorized access, disclosure, alteration or destruction; and (2) keep personal data accurate and up-to-date, consistent with applicable law.

Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. As a result, although we strive to protect your personal data, we cannot ensure or warrant the security of any information you transmit to us through or in connection with the Site or that is stored by us. If you have reason to believe that your interaction with us is not secure, please notify us of the problem immediately by contacting us at

Links to Other Websites
The Site may contain links to the websites of our Affiliated Businesses and other third parties (the "Other Websites"). These Other Websites are not under Aspect’s control and we are not responsible for the privacy practices or the contents of any such linked site. If you provide any personal data to any Other Website, the personal data you provide will be collected by and controlled by the privacy policy of that Affiliated Business or third party. We recommend that you familiarize yourself with the privacy policies and practices of any such Other Websites.

Access and Correction
If you are registered with PICARO™ you can update your details through your account. To the extent required by applicable law, you may be able to request that we inform you about the personal data we maintain about you and, where appropriate, request that we update, correct, and/or suppress personal data about you that we maintain in our active database. Such requests must be submitted to the following email address: Please note that even in countries where laws require us to delete or suppress personal data upon your request, we may need to retain certain information for recordkeeping. In addition, we are not responsible for removing or updating your personal information from the databases of our Affiliated Businesses or third parties with whom we have already shared personal data.

Updates to This Policy
From time to time we may modify this Policy. We will announce material changes to the Policy by posting the revised Policy on the Site or through the PICARO™ Platform, and where required by applicable law, notifying you through a notice on our home page, information collection forms or via e-mail. You can determine when this Policy was last revised by checking the "Last Modified" legend at the top of this Policy. Your continued use of the Site and our services after any modification indicates your agreement to the new terms.

If you have questions or concerns about this policy or the Site, also contact us at

Cookies and Other Technologies

We use cookies and other technologies to allow you to move quickly through our site, to allow you to take advantage of some of the Site's password protected features, and to collect information about your use of the Site. Cookies also benefit you by creating a more streamlined login process and keeping track of your language of choice between sessions, among other things. As we enable further customization of the site, cookies will help in assuring that the information provided to you will be relevant to your needs.

A cookie is a string of information that is sent by a website and stored on your hard drive or temporarily in your computer's memory. Cookies are small files and won't pose any significant disk-space concerns. You can disable our cookies using the cookie-menu on your Web browser, but doing so may materially affect the functionality of this Site and the information you can access through it. To learn more about cookies and browser functionality, search for "cookies" in the help function of your browser.

We and our service providers also may use so-called "pixel tags", "web beacons", "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some Site pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about Site usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Site visitors and may be associated with cookies on the visitors’ hard drives. Pixel Tags allow us to count users who have visited certain pages of the Site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns.